How to be found by clients: architects' strategies

Every professional, architect or interior designer dreams of having a good number of target customers providing costant work to their activity. But how can they find customers today in a highly competitive world?

Let's start by saying that times have changed considerably. While once opening the VAT number and working were enough, today it is no longer the case! Today, cotinuous investements in communication, training and interpersonal relationships are necessary to stay in the market. In this regard, we have collected the main strategies that architects have developed over the years and use to be found by customers.

Partiamo con il dire che i tempi sono notevolmente mutati e mentre una volta era sufficiente aprire la partita IVA e lavorare, oggi non è più così! Per stare nel mercato è ormai necessario investire continuamente in comunicazione, formazione e rapporti interpersonali. A tal proposito abbiamo raccolto le principali strategie utilizzate dagli architetti per farsi trovare dai clienti, secondo l’esperienza maturata nel corso degli anni.

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Harness the power of the web

First of all, it must be said that today there is a lot of competition, therefore standing out from your competitors is particularly complex. In any case, we believe that architects should set up some fundamental activities allowing them to be found by customers in the market. First of all, a good website showing the way of working, the style of the office, the final projects, the approach to the client with great ease of contact. Secondly, we are increasingly aiming at communication using social media, mixing our creations with the various inspirations that can attract customers. The aim is to inspire, to show how a professional can do a precise job by providing as much information as possible directly on the web. Word of mouth still works very well!

Create a collaboration network

The collaboration with companies specialized in the shop furniture industry, with an established history and reality, is essential to make yourself known in the market. Working with trusted, innovative and possibly Made in Italy suppliers is the right key to have the constant support and all the guarantees that every professional needs. From the choice of materials to after-sales assistance, from design to the study of the layout, the right partner is the trusted ally to achieve customer satisfaction.

Continuing training

As an old saying says, exams never end! This also concerns successful professionals working in the furnishing and interior design industry, a sector that develops and modernize rapidly. For this reason, green light to training: participating in webinars, conferences, trade fairs is the first step to keep up with the industry trends. Specialized magazines and sites also offer wide opportunities for updating, with a focus on specific projects and interviews to the most popular personalities.

Build a brand identity

Architectural firms and professionals should build their own identity and take care of it consistently. This is a marketing strategy, that must be set up step by step in according to the needs of the target customer. If the architect is specialized in the furniture of the retail sector, all communication activities (from social networks to the site and to advertising) will be focused on this kind of design. In the same way, language and style will be adapted to the customer, who wants to modernize its business or has to start a new one.

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