It is an undeniable fact that you pay for quality, but it is not true that designer furniture can only find its way into luxury homes. There are also many clichés that lead us to believe that there is no compromise between large retailers and quality furniture – let’s have a look at what these clichés are.
For Morica, for example, the key concept is ‘design for all’. Our company philosophy is to shorten the supply chain, which reduces a great number of steps and additional costs. The result is top-quality designer furniture, which is competitively priced and accessible to greater numbers of people. Each person deserves the ability to choose a piece of designer furniture for their home. Online sales, in this case, comes to the aid of companies that want to cut costs and reduce the number of steps in the supply chain.
Opting for quality furniture means looking for a genuine Made in Italy item, an Italian-manufactured product, created using top-quality, certified raw materials from a controlled supply chain. The quality of a product derives from certified companies that invest in the development of their staff, environmental sustainability and collective health. Quality also means durability, to avoid continual replacement of items, at the expense of ecology. Quality is also synonymous with service, availability in terms of the customer, with whom we establish a relationship of trust. Who is better positioned than a satisfied customer to help spread ‘design for all’ to more homes, and popularise the know-how that is a feature of Italian craftsmanship, and the quality that has characterised us for centuries?
The desire for designer furniture does not necessarily mean spending exorbitant sums of money or relying on leading brands, but rather approaching new forms of craftsmanship. Morica is just one of these types, with a price commensurate with the materials used and their rarity and uniqueness. Exclusive designs, special workmanship and original materials are the three key elements that contribute most to the end cost of a piece of furniture.
Craftsmanship also affects the price of a piece of designer furniture. Genuine Made in Italy uses specialist, skilled labour to carry out steps that are impossible to achieve with industrial machinery. Lastly, a unique, sophisticated design that makes the item distinctive and original is included, so that each time it tells a story to remember. The Internet is also a great source of information regarding materials, craftsmanship, origin of raw materials and price comparisons. Purchasing a piece of designer furniture online should no longer be a frightening experience because it is protected by a set of specific standards and warranties.
Service during and after-sales also plays an essential role in determining value for money of a piece of furniture. How many times have we had to deal with sellers who do not know their products, do not know how to justify prices, or do not know how to calculate definitive delivery dates or, even worse, do not provide a rapid service in handling returns? Choosing a ‘service-oriented’ company is now essential in making purchases with peace of mind.
When purchasing a piece of designer furniture, a number of factors thus need to be taken into consideration, but genuine Made in Italy items will always guarantee quality, safety and an impeccable service.